Hmm, interesting. I usually wet shirts before discharge. I wonder what is the effect with/without dampening.
So far I did only spiral w/o folding effect.

And one thought - were both shirts from the same producer? Probably not. The second one seems not be willing to discharge.
And maybe there's also difference in strenght of rubber bands pressure - shirt from video is having some lines across lines of "spiral folds" ridges. Or maybe strenght of tightening spiral folds make bigger difference. They did it probably more "open" with rubber band more tight.
(Just a theory)